Digital agencies play a critical role with their clients in developing outstanding user experience, branding and marketing. This article will focus on those that deliver user experience. The most creative firms are phenomenal at designing effortless, inspiring interfaces to amaze and engage their clients’ customers. Wired Magazine said of one agency Work & Co. regarding their work for Virgin America: “Beyond the cutesy gloss is the first radical rethinking of the flight booking experience in a decade.” Agencies typically use a collaborative process with clients to research, define and apply creative and analytical methods to improve consumer experiences and increase engagement. Many times the work for their clients will require Read more

Expensive Technical Resources, Changing Burn Rates and Technical Debt We wrote before how after twenty five years the success rate for software development teams across all industries has increased from 16% to only 29% being on time and within budget. The startup founder who enters this arena should be aware of  this because they already know that there will be startup “gotchas”, also known as challenges, that are unique to startups and early stage companies and unlikely to be an issue with traditional enterprise teams. These challenges are many. Whether they are bootstrapped or venture-funded, they have extremely limited money for software development, which can be expensive. The product is Read more